A roflmao cause - how to not make your case.

PETA - People for the Ethical Treatment of Animals.

Great name, I am also for the ethical treatment of animals. It doesn't mean that I will turn vegetarian, but among the things I will not do - buying fur or supporting the fur trade (well, unless it is somehow becomes less cruel).

Boy has PETA turned campaigning into a joke. Their 'campaigns' appear to constantly feature naked (celebrities nonetheless!) hot women with bloodied animals and anti-fur/slaughter slogans, as if they will do the trick. Like seriously? When was the last time someone took scantily clad women seriously? Do people visit strip clubs for intelligent debates and brilliant opinions? No. Why weren't there more scantily clad women protesting Guantanamo bay, and the war in Iraq/Afghanistan? Why aren't there more scantily clad women assisting presidential election campaigns? You tell me. Actually, PETA should tell me.

Yes, it turns the eye, it attracts opinions (mostly criticisms). But celebrity endorsements? Ok, yea. A lot more people would be scientologist now if we followed celebrity endorsements. Tom Cruise, Will Smith anyone?

And their scathing vitriolic. Ever taken a fuming fundamentalist religious bloke seriously? No. Why take PETA seriously then? Know anyone who does? Do you?

When I mention PETA to my animal loving friends, their first reaction is to snort in derision. Then to bring up theories that PETA doesn't actually help animals, it kills them. Just google it.

They appear to be doing more harm than good. It's hard even taking them seriously - which is a shame, the efforts made towards the prevention of cruelty to animals should be a sign of a progressive, humane society. Yet it is stymied by the attempts of this (unfortunately) high profile organisation.

I am converted. Not.